Apple raises India prices on older iPhones, bucking the usual post-launch markdown cycle

Apple has just increased prices of select older iPhone models in India following its latest launch, citing higher memory-chip costs tied to AI demand, import duties and 18% GST. The move also reinforces Apple’s premium pricing ladder rather than clearing older inventory through discounts.

— Source publishedFri, 11 Sept, 2026, 21:28 IST·First seen Sat, 12 Sept, 2026, 00:16 IST·Source NDTV Profit

What happened

Apple has raised India prices for older iPhones after launching the iPhone 18 range, reversing typical post-launch discounts. Higher memory-chip costs linked to

Key facts

  • iPhone 16: Rs 89,900
  • iPhone 17e: Rs 79,900
  • iPhone 17 256GB: Rs 99,900, versus Rs 82,900 at launch
  • iPhone Air: Rs 1,49,900
  • iPhone Air 1TB: Rs 2,24,900
  • Certain models: up to 41% above original price
  • GST: 18%

Why this matters

Apple’s ability to hold a premium pricing ladder amid chip-cost, duty and tax pressures strengthens the strategic value of India-based manufacturing, financing and trade-in partnerships that can preserve affordability without direct discounting.

What to watch

  • Indian festive-season iPhone discounts versus official list prices.
  • Growth in no-cost EMI, exchange and bank cashback offers at Apple-authorized retailers.
  • iPhone 16/17 sell-through, inventory days and retailer margin commentary.
  • Memory-chip contract-price trends and Apple commentary on component inflation.
  • India premium-smartphone share shifts for Samsung, Google, OnePlus and Xiaomi.
  • Refurbished iPhone pricing, grey-market availability and import-policy changes.
  • Expand no-cost EMI, exchange bonuses and bank-card cashback to preserve affordability without cutting list prices.
  • Prioritize newer iPhone and higher-storage inventory in Apple-owned and authorized retail merchandising.
  • Use selective channel-funded promotions on older models rather than broad official MSRP reductions.
  • Increase trade-in and refurbished-device programs to capture buyers priced out of new entry models.
  • Competitors emphasize lower effective prices, local manufacturing and AI-feature value in premium Android launches.