Apple’s ₹3 lakh foldable tests India’s appetite for ultra-premium smartphones
Apple’s foldable iPhone Duo is set to enter India’s ultra-premium smartphone segment at ₹3 lakh. Analysts see aspirational demand and category-building potential, though pricing, durability perceptions, overseas purchase options and reliance on financing or trade-ins may limit early volumes.
What happened
Apple’s foldable iPhone Duo enters India’s ultra-premium segment at ₹3 lakh. Analysts expect aspirational demand and category expansion, but high pricing,
Key facts
- ₹3 lakh
- ₹2.5 lakh
Why this matters
Apple’s entry could accelerate partnerships across premium financing, insurance, trade-in and service ecosystems as the market works to reduce adoption barriers for foldable devices.