Apple’s foldable iPhone Duo to start at ₹2,99,900 in India; sales begin 23 October

Apple is set to launch the foldable iPhone Duo in India with a starting price of ₹2,99,900. The device, featuring a 7.6-inch unfolded display and 5.4-inch outer screen, is scheduled to go on sale on 23 October 2026. IIT Delhi alumnus Piyush Pratik is part of Apple’s product team for the device.

— Source publishedTue, 22 Sept, 2026, 18:17 IST·First seen Tue, 22 Sept, 2026, 18:37 IST·Source Business Today · Latest

What happened

Apple’s foldable iPhone Duo is priced from ₹2,99,900 in India and is scheduled to go on sale from 23 October 2026. IIT Delhi graduate Piyush Pratik, an Apple

Key facts

  • ₹2,99,900 starting price in India
  • 7.6-inch unfolded display
  • 5.4-inch outer display
  • 9 September 2026 launch date
  • 23 October sales start
  • 2011 IIT Delhi graduation
  • 2013 joined InMobi
  • 2017 Stanford MBA start
  • 2019 joined Apple

Why this matters

The launch signals Apple’s intent to establish an early position in India’s ultra-luxury foldable segment, increasing the strategic value of partnerships in foldable components, premium distribution, financing and device-care services.

What to watch

  • Official Apple India pricing, storage variants, preorder date and whether the ₹2,99,900 figure applies to the entry configuration.
  • Availability through Apple Stores, Apple online, large-format electronics chains, telecom operators and authorized premium resellers.
  • EMI tenure, bank cashback, trade-in values and AppleCare+ pricing relative to iPhone Pro models and competing foldables.
  • Early delivery lead times, preorder stock-outs, waitlists and post-launch availability by metro.
  • Review sentiment on crease visibility, hinge durability, battery life, app optimization, repairability and service turnaround.
  • Competitor response: foldable price reductions, upgraded launches, warranty offers and trade-in campaigns.
  • Evidence of enterprise or creator adoption, including purchases through corporate-device programs.
  • Build launch-day inventory and demo capacity primarily in Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune and affluent tier-2 catchments.
  • Bundle AppleCare+, premium cases, productivity accessories and high-value trade-in offers to raise attachment revenue and reduce upfront-price friction.
  • Create 18-24 month zero-cost or low-cost EMI propositions with banks, while monitoring whether financing materially broadens the buyer pool.
  • Train premium retail staff to demonstrate unfolded-screen use cases such as multitasking, video, gaming and content creation rather than positioning the device as only a status purchase.
  • Track Samsung, Google, OnePlus and other foldable brands for tactical price cuts, warranty extensions and exchange bonuses around the October launch window.