Apple’s initial iPhone 18 Pro-series sales rise 19% in India: channel checks
Apple recorded 19% higher initial iPhone 18 Pro-series sales in India versus iPhone 17 Pro, according to Counterpoint channel checks. The report says Apple omitted Standard and Plus models, focusing on Pro devices supported by trade-ins and no-cost EMI.
Read the source at Business Today · LatestThe numbers
| Approximate India Plus share, iPhone 14–16: | 13-18% |
|---|---|
| Approximate India Pro-series share, iPhone 14–16: | 25-26% |
Why it matters for the brand
Explore Indian trade-in, recommerce and financing partnerships that could support premium-device affordability as Apple reportedly concentrates its launch lineup on Pro models.
What to track next
- Follow-up channel checks on India Pro-series sales growth
- Changes to trade-in values and no-cost EMI availability
- Samsung announcements of competing premium-phone offers
- Used-iPhone inventory and resale-price changes in India
- Apple announcements on standard and Plus model availability
Likely next moves
The desk's read of what comes next — analysis, not reported by the source.
- Apple is likely to keep trade-ins and no-cost EMI prominent in its India Pro-series sales messaging.
- Apple’s Indian retail partners are likely to prioritize Pro inventory if subsequent channel checks sustain the reported launch strength.
- Samsung may counter with stronger trade-in or financing offers on premium phones rather than immediate headline price cuts.
- Apple’s Indian resale partners may expand used-iPhone availability as launch-period trade-ins reach the secondary market.
The counter-case
The 19% increase could reflect launch timing and substitution into Pro models rather than stronger overall iPhone demand. If standard and Plus models were unavailable, buyers may have shifted upward or pulled purchases forward. Trade-ins and no-cost EMI could boost initial volumes without demonstrating durable, unsubsidized demand or better retailer economics.