Apple’s iPhone 18 Pro is priced at ₹164,900, about ₹30,000 above iPhone 17 Pro’s launch price

The reported 256GB iPhone 18 Pro price puts Apple’s newest Pro model at a substantial premium to the iPhone 17 Pro launch price, with upgrades cited across chip performance, optical zoom, thermal management and battery life.

— Source publishedWed, 16 Sept, 2026, 10:20 IST·First seen Wed, 16 Sept, 2026, 10:47 IST·Source Business Today · Latest

What happened

Apple has launched the iPhone 18 Pro in India at ₹164,900 for 256GB, about ₹30,000 above the iPhone 17 Pro’s launch price. The newer phone adds camera, A20 Pro

Key facts

  • iPhone 18 Pro 256GB: ₹164,900
  • iPhone 17 Pro 256GB launch price: ₹134,900
  • Price difference: approximately ₹30,000
  • Display: 6.3 inches
  • iPhone 18 Pro weight: 211g
  • iPhone 17 Pro weight: 204g
  • Dynamic Island: 25% smaller
  • iPhone 18 Pro zoom: 5x optical
  • iPhone 17 Pro zoom: 4x optical
  • A20 Pro performance claim: up to 40% faster
  • A20 Pro memory bandwidth claim: 50% higher
  • iPhone 18 Pro video playback: up to 43 hours
  • iPhone 17 Pro video playback: up to 37 hours

Why this matters

The elevated Pro-tier price widens whitespace for premium Android rivals, financing partners and trade-in platforms to target aspirational buyers priced out of Apple’s newest flagship.

What to watch

  • Official India launch MSRP and whether the reported ₹164,900 price applies to the 256GB variant.
  • Preorder mix for Pro versus Pro Max, base iPhone 18 and discounted iPhone 17 Pro.
  • Magnitude of trade-in values, EMI tenures and bank cashbacks at launch.
  • Early delivery wait times and stock-outs at Apple retail, major e-commerce platforms and premium resellers.
  • iPhone 17 Pro price cuts and channel inventory clearance activity.
  • Flagship price and promotion responses from Samsung, Google, OnePlus and Xiaomi during the festive cycle.
  • Expand no-cost EMI, exchange bonuses and bank-led cashback to reduce the visible effective price.
  • Maintain iPhone 17 Pro availability at a discount as a deliberate trade-down and upgrade funnel.
  • Bundle AppleCare+, AirPods, Watch and services offers to defend ecosystem value rather than competing only on handset price.
  • Increase Pro-focused retail demonstrations around zoom, battery and thermal performance to justify the premium.
  • Competitors are likely to accelerate festive-season exchange offers, storage upgrades and camera-led comparison campaigns.