Apple’s iPhone 18 Pro is tipped for A20 Pro chip and major camera upgrades

NDTV Profit reports that Apple could unveil iPhone 18 Pro models at a September 9 event, with India pricing estimated from Rs 1.34 lakh for the Pro and Rs 1.55 lakh-Rs 1.70 lakh for the Pro Max. Reported specifications, timing and pricing remain unconfirmed.

— Source publishedSat, 5 Sept, 2026, 20:36 IST·First seen Sat, 5 Sept, 2026, 22:18 IST·Source NDTV Profit

What happened

Apple is expected to unveil iPhone 18 Pro models on September 9, with estimated India prices of about Rs 1.34 lakh for Pro and Rs 1.55-1.70 lakh for Pro Max,

Key facts

  • Rs 1.34 lakh estimated India price for iPhone 18 Pro
  • Rs 1.55 lakh-Rs 1.70 lakh estimated India price for iPhone 18 Pro Max
  • 6.3-inch Pro display
  • 6.9-inch Pro Max display
  • 120Hz refresh rate
  • three 48-megapixel rear cameras
  • 24-megapixel front camera
  • 2nm A20 Pro chip
  • up to 12GB RAM
  • September 9 event

Why this matters

Potential iPhone 18 Pro upgrades underscore Apple’s effort to defend its flagship ecosystem advantage, raising the bar for Android rivals seeking premium-market partnerships, distribution leverage, or differentiated camera and AI capabilities.

What to watch

  • Apple’s official September event invitation, product naming and India launch-date confirmation.
  • Confirmed India MRPs for iPhone 18 Pro and Pro Max versus the prior Pro generation.
  • Whether Apple introduces India-specific bank offers, trade-in uplift, no-cost EMI or storage-tier changes.
  • A20 Pro production, yield and supply reports that could constrain early Pro availability.
  • Independent reviews validating material camera, battery, thermal or AI-performance gains.
  • Competitor discounting and launch timing from Samsung Galaxy S/Ultra, Google Pixel and other premium Android brands.
  • Prepare premium launch plans around trade-in guarantees, no-cost EMI and bank-card offers rather than broad upfront discounts.
  • Increase inventory and merchandising support for prior-generation iPhone Pro models, accessories, AppleCare and certified refurbished devices.
  • Benchmark competing flagship launches on effective post-offer price, camera capabilities, AI features and financing terms.
  • Use affluent metro, corporate and upgrade-eligible customer cohorts for targeted pre-launch CRM rather than mass promotion.
  • Model margin exposure from higher handset ASPs alongside potentially larger financing subsidies and exchange incentives.