Apple’s iPhone 18 Pro may approach ₹1.5 lakh in India, report says

Apple’s next Pro iPhone could be priced ₹13,000–₹15,000 above the iPhone 17 Pro’s ₹1,34,900 starting price, according to NDTV Profit. The September launch timeline and pricing remain speculative, with component costs cited as a potential driver.

— Source publishedTue, 25 Aug, 2026, 20:33 IST·First seen Tue, 25 Aug, 2026, 21:00 IST·Source NDTV Profit

What happened

Apple's iPhone 18 Pro may be priced near Rs 1.5 lakh in India, around Rs 13,000-Rs 15,000 above the iPhone 17 Pro, amid rising component costs. The September

Key facts

  • Rs 1.5 lakh
  • $100
  • Rs 13,000-Rs 15,000
  • Rs 1,34,900
  • 13-inch
  • 16GB
  • 12GB
  • 48MP

Why this matters

The prospective price gap could create openings for Android premium brands, telecoms and finance partners to win switchers through bundled upgrades, trade-in incentives and installment offers.

What to watch

  • India launch pricing and base storage configuration announced at Apple’s September event.
  • USD/INR movement and any changes to India electronics import duties, local assembly economics or tax treatment.
  • Memory, display, image-sensor and advanced-chip cost trends during the first half of the launch year.
  • Apple India’s trade-in values, no-cost EMI tenure, bank partner offers and launch-period cashback levels.
  • iPhone 17 Pro sell-through, discounting intensity and inventory position in Indian online and offline channels.
  • Premium flagship pricing actions from Samsung, Google, OnePlus and Xiaomi in India.
  • Emphasize monthly EMI, trade-in and bank-cashback messaging over headline handset price in India launch marketing.
  • Use iPhone 17 inventory promotions and carrier/channel incentives to clear prior-generation Pro stock before the September window.
  • Protect Pro mix through differentiated AI, camera, display and storage features that make the upgrade proposition less price-sensitive.
  • Android premium rivals are likely to target the gap with flagship price-lock campaigns, higher exchange values and bundled wearables.
  • Retailers may see higher financing attachment, lower outright-purchase conversion and greater demand for older Pro models after launch.