Apple’s iPhone 18 Pro may top ₹1.5 lakh in India, reports suggest

Apple is reportedly preparing a September 2026 iPhone 18 Pro launch with a 2nm A20 chip, more RAM and camera upgrades. Indian pricing could rise by as much as ₹26,000 from the iPhone 17 Pro’s ₹134,900 starting price, though Apple has not confirmed specifications, timing or prices.

— Source publishedFri, 31 Jul, 2026, 12:31 IST·First seen Fri, 31 Jul, 2026, 13:13 IST·Source Business Today · Latest

What happened

Apple may launch the iPhone 18 Pro series in September, with Indian prices reportedly rising by up to ₹26,000 due to a 2nm A20 chip, higher RAM and camera

Key facts

  • iPhone 18 Pro price may rise by up to ₹26,000
  • iPhone 17 Pro starting price: ₹134,900
  • Projected iPhone 18 Pro starting price: above ₹150,000
  • A20 chip expected on 2nm process

Why this matters

The reported 2nm chip and higher-specification push underscores Apple’s continued reliance on differentiated components and supplier capacity to defend its premium smartphone moat.

What to watch

  • Official Apple India launch pricing and whether ₹1.5 lakh applies to the Pro, Pro Max, or a higher storage variant.
  • Rupee-dollar movement and any changes to India import duties, local manufacturing incentives or component sourcing.
  • Evidence that iPhone 18 Pro production for India is locally assembled at launch rather than imported.
  • 2nm chip yields and reported A20 component costs ahead of September 2026.
  • Pre-launch retailer financing offers, trade-in guarantees and bank-cashback levels.
  • iPhone 17 Pro sell-through in India and discounting patterns before the next launch.
  • Apple is likely to emphasize monthly instalments, exchange bonuses and bank offers rather than defend headline pricing directly.
  • Premium Android brands may position flagship devices around ₹80,000-₹120,000 as increasingly compelling alternatives to a ₹1.5 lakh-plus iPhone.
  • Indian retailers and refurbishers could see stronger demand for iPhone 16 Pro and iPhone 17 Pro inventory as consumers seek a lower-cost entry into the Apple ecosystem.
  • A wider Pro price gap could steer some Apple buyers toward the standard iPhone 18, expanding the importance of feature differentiation between base and Pro models.
  • Accessory, protection-plan and premium resale markets may benefit if higher launch prices raise the value consumers place on device longevity and trade-in recovery.