Apple, Samsung to debut ₹2 lakh foldables in India within 3 months

Premium foldable smartphones from Apple and Samsung are set to land in India above ₹2 lakh, pressured by memory chip shortages and 35% Android price hikes. Retailers, fearing a 5-8% sales drop, are pushing for 36-month zero-interest EMI schemes to protect demand.

— Source publishedTue, 23 Jun, 2026, 15:53 IST·First seen Tue, 23 Jun, 2026, 15:56 IST·Source Mint · Companies

What happened

Apple and Samsung are expected to launch foldable smartphones priced above ₹2 lakh in India within three months, driven by memory chip shortages and engineering

Key facts

  • ₹2 lakh
  • 40% revenue share
  • 161 million units (2021)
  • 5-8% sales drop
  • 35% Android price rise
  • $2,000
  • ₹275,000
  • 0.4% market share
  • 600,000 foldables

Why this matters

The ₹2L+ tier opening in India signals room for acquisitions or partnerships in consumer finance, extended warranty, and premium retail formats targeting the affluent smartphone buyer.

Also reported by