Apple targets premium foldables with reported $1,999 iPhone Duo launch
Apple has reportedly entered the foldable smartphone segment with the iPhone Duo, priced from $1,999 globally and Rs 2,99,900 in India. IDC projects about 10 million units and $27 billion in first-year revenue, positioning the launch as a premium-category disruption rather than a mass-market play.
What happened
Apple launched its first foldable iPhone Duo in India at Rs 2,99,900, targeting premium buyers. IDC expects roughly 10 million shipments and $27 billion revenue
Key facts
- Rs 2,99,900 India price
- $1,999 starting price for 256GB
- 7.6-inch internal display
- 5.4-inch external display
- Huawei held nearly 80% of China's foldable market in Q2 2026
- IDC expects around 10 million Duo units shipped in the first 12 months
- $27 billion projected first-12-month revenue
- Apple expected to become the largest foldable smartphone vendor in 2027
Why this matters
Apple’s reported foldable launch strengthens the strategic value of suppliers and software partners with proven hinge, display, materials and large-screen app capabilities.