Arvind Limited names Vivek Sandhwar business head for The Arvind Store and AD businesses

Effective July 2026, Sandhwar will lead growth, retail performance, consumer strategy and marketing for The Arvind Store, AD businesses and Arvind’s fabrics consumer agenda.

— Source publishedFri, 7 Aug, 2026, 14:26 IST·First seen Fri, 7 Aug, 2026, 14:29 IST·Source IMAGES Business of Fashion

What happened

Arvind Limited appointed retail veteran Vivek Sandhwar as Business Head for The Arvind Store and AD businesses from July 2026, tasking him with growth, retail

Key facts

  • Effective July 2026
  • Over two decades of leadership experience
  • Nearly four years at Being Human Clothing
  • More than 750 points of sale
  • Over three years at Raymond Limited
  • ₹140-crore P&L at Indus League Clothing
  • Nine years at Arvind Lifestyle Brands Limited

Why this matters

The consolidated leadership remit suggests Arvind is prioritizing integrated retail and consumer capabilities, potentially making partnerships or acquisitions in branded apparel, omnichannel and marketing services more relevant.

What to watch

  • Announcement of a revised store expansion, closure or franchise strategy after July 2026.
  • Changes in The Arvind Store’s assortment mix, private-label penetration or exclusive fabric-led collections.
  • Quarterly disclosure of retail revenue growth, same-store sales, margins, inventory levels and store count.
  • New loyalty, omnichannel, customization or consumer-data initiatives.
  • Senior hires in merchandising, digital, marketing or retail operations reporting into Sandhwar.
  • Evidence of increased advertising and promotional investment for Arvind fabrics and retail brands.
  • Rework The Arvind Store assortment toward higher-margin, exclusive and fabric-led product stories.
  • Introduce store-level performance dashboards focused on conversion, average transaction value, repeat purchase and inventory turns.
  • Tighten consumer segmentation and loyalty/CRM programs to connect fabric buyers, custom tailoring and ready-to-wear customers.
  • Rationalize underperforming locations while selectively expanding in high-income urban and tier-2 catchments.
  • Align fabrics marketing, retail campaigns and digital commerce around a more coherent premium menswear proposition.

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