Assam Chai Bazaar launches brokerless tea e-auction in Dibrugarh
The Tea Board-licensed platform connected Upper Assam producers directly with 18 buyers in its first auction, selling 61.33% of 148,531 kg of CTC Leaf tea and 63.16% of 74,693.5 kg of CTC Dust. It targets more than 600 tea estates and bought-leaf factories.
What happened
Assam Chai Bazaar conducted its first brokerless tea e-auction in Dibrugarh, linking Upper Assam producers directly with buyers. The Tea Board-licensed platform
Key facts
- 18 buyers participated
- 148,531 kg of CTC Leaf tea offered
- 61.33% of CTC Leaf quantity sold
- 74,693.5 kg of CTC Dust tea offered
- 63.16% of CTC Dust quantity sold
What changed
Assam Chai Bazaar conducted its first brokerless tea e-auction in Dibrugarh, linking Upper Assam producers directly with buyers. The Tea Board-licensed platform targets over 600 estates and factories, supported by warehouses in Dibrugarh and Guwahati.
Why this matters
Assam Chai Bazaar’s brokerless e-auction offers tea producers and buyers a more transparent procurement channel, with early sell-through above 61% demonstrating workable digital price discovery.
What to watch
- Auction clearance rates and average realized price premiums or discounts versus Guwahati and Kolkata benchmark auctions.
- Growth in active buyers, repeat buyer participation and concentration of volume among the top few buyers.
- Number of onboarded estates and bought-leaf factories relative to the stated 600-plus target.
- Settlement speed, payment-default incidents, quality disputes and rejected lots.
- Warehouse capacity utilization and whether platform volumes include higher-value orthodox, specialty or traceable tea grades.