Assam's concert economy pegged at Rs 700 cr over 5 years; Post Malone show lifted Guwahati retail footfall 30%
BookMyShow-ATDC-EY-Parthenon report sizes Assam's live-event opportunity at Rs 700 crore over five years. Post Malone's Guwahati concert alone delivered Rs 43 crore impact, 30% hotel occupancy rise and 30% retail footfall growth, with 188% surge in live-event attendance and 55 ticketed events tracked.
What happened
BookMyShow, ATDC and EY-Parthenon report pegs Assam's concert economy at Rs 700 crore over five years, citing Post Malone's Guwahati show which drove 30% retail
Key facts
- Rs 700 crore 5-year impact
- Rs 43 crore concert impact
- Rs 32 crore Assam economy
- Rs 5 crore GST
- 20,000 attendees
- 30% hotel occupancy rise
- 188% live-event attendance surge
- 55 ticketed events
Why this matters
Scout partnerships with BookMyShow, ATDC, and regional venue operators now to lock co-marketing rights before competitors price in the Northeast concert-economy thesis.