Athena Protein raises pre-seed funding to expand its high-protein yogurt reach
Bengaluru-based Athena Protein has raised a pre-seed round from Campus Fund as it scales its ₹75 Greek-yogurt cups across Bengaluru, Hyderabad and Chennai. The D2C brand is also targeting quick-commerce listings and plans to enter Pune and Mumbai over the next year.
What happened
Athena Protein raised a pre-seed round from Campus Fund to expand its INR 75, 22g-protein Greek yogurt brand. The Bengaluru-based D2C company is live in
Key facts
- INR 75 price per 200g Greek yogurt cup
- 22g protein per cup
- 30-day shelf life
- 40-45% returning customer rate
- Approximately 70% revenue from prepaid subscriptions
What changed
Athena Protein raised a pre-seed round from Campus Fund to expand its INR 75, 22g-protein Greek yogurt brand. The Bengaluru-based D2C company is live in Bengaluru, Hyderabad and Chennai, and plans quick-commerce onboarding plus Pune and Mumbai expansion.
Why this matters
Athena Protein’s funding-backed expansion and quick-commerce push signal growing demand for accessible, high-protein dairy products in major Indian metros.
What to watch
- Announcement of listings or exclusive pilots with Blinkit, Zepto, Swiggy Instamart or BigBasket Now.
- Expansion timing into Pune and Mumbai, especially whether it follows demand validation in current cities.
- Changes in retail price, pack size, discounts or bundle offers that indicate margin pressure.
- New high-protein dairy launches, promotions or shelf-placement activity from Amul, Epigamia, Nestlé, Milky Mist or other incumbents.
- Evidence of repeat purchase, subscription formats, institutional partnerships or expanded refrigerated retail presence.