Ather launches ₹99,999 Konarc scooter, stepping into India’s EV price fight

Ather Energy has introduced its six-variant Konarc electric scooter range from ₹99,999, its lowest entry price yet. The lineup spans claimed IDC ranges of 100 km to 161 km, with a 200 km option planned, and will compete with TVS iQube, Bajaj Chetak and Ather’s own Rizta.

— Source publishedSun, 30 Aug, 2026, 11:57 IST·First seen Sun, 30 Aug, 2026, 11:58 IST·Source Outlook Business

What happened

Ather Energy launched the Konarc electric scooter in India, starting at ₹99,999, its lowest-priced model. The six-variant EL-platform range adds software

Key facts

  • ₹99,999 entry price
  • ₹1,21,999 for 125-km variant
  • ₹1,44,999 for 161-km variant
  • 100 km, 125 km, 161 km and planned 200 km IDC range options
  • Six variants
  • Battery warranty extended from 7 years to 10 years or 1 lakh km
  • 14-inch front wheel
  • Rizta entry variant priced at ₹1,21,999

Why this matters

Konarc strengthens Ather’s position for partnerships or scale-building opportunities by making it a more direct competitor to TVS iQube and Bajaj Chetak across mass-market price bands.

What to watch

  • Monthly Konarc bookings, deliveries and cancellation rates versus Ather's prior entry models.
  • Ather blended average selling price, gross margin and share of sales below ₹1.2 lakh.
  • Price cuts, financing offers or new variants from TVS iQube, Bajaj Chetak, Ola Electric and Hero Vida.
  • Rizta sales trends following Konarc availability, indicating cannibalization versus incremental demand.
  • Service turnaround times, charging-network utilization and customer complaints as the installed base expands.
  • Battery-cell costs, policy changes and financing approval rates for sub-₹1 lakh EV purchases.
  • Use Konarc as a finance-led acquisition product with low-EMI offers, exchange programs and bundled charging/accessory packages.
  • Differentiate higher Ather and Rizta models through family utility, range, software features and service benefits rather than price alone.
  • Expand retail, service and fast-charging coverage in tier-2 and tier-3 cities where the new price point broadens demand.
  • Manage variant mix and battery-cost discipline to prevent aggressive competitor promotions from turning the launch into a margin-dilutive price war.