Augmont flags old gold at 40–50% of jewellery demand as recycling surges
Augmont's Ketan Kothari says recycled old gold now accounts for 40–50% of India's jewellery demand amid volatile prices and a weaker rupee. Physical gold (jewellery, coins, bars) still dominates, while digital gold gains ground and ETFs face structural limits.
What happened
Augmont's Ketan Kothari discusses India's gold market dynamics: volatile prices, rupee impact, persistent preference for physical gold (jewellery, coins, bars),
Key facts
- 40-50%
Why this matters
The recycling surge opens M&A and partnership angles in refining, digital gold platforms, and assaying tech, while ETF structural limits keep physical-linked players the more defensible consolidation targets.