August auto sales: Maruti, Tata and M&M post strong year-on-year growth

India’s automakers reported broad August momentum, led by Maruti Suzuki’s 21% rise in total sales to 2.19 lakh units. Tata Motors’ passenger-vehicle sales grew 56%, while M&M auto sales climbed 50%; Bajaj Auto, TVS and Honda Motorcycle & Scooter India also posted gains.

— Source publishedWed, 2 Sept, 2026, 07:53 IST·First seen Wed, 2 Sept, 2026, 09:18 IST·Source NDTV Profit

What happened

Maruti Suzuki · Indian automakers reported mostly higher August vehicle sales. Hero MotoCorp led volume at 5.68 lakh units, followed by Bajaj Auto at 5.35 lakh,

Key facts

  • Maruti Suzuki total sales: 2.19 lakh units, up 21% YoY; domestic sales: 1.85 lakh, up 29%
  • Tata Motors PV sales: 67,753 units, up 56%; domestic PV sales: 65,253, up 59%
  • M&M auto sales: 59,257 units, up 50%; tractor sales: 29,507, up 5%
  • TVS total sales: 6.16 lakh units, up 21%; EV two-wheeler sales: 59,453
  • Bajaj Auto total sales: 5.35 lakh units, up 28%; exports up 51% to 2.80 lakh
  • Hero MotoCorp total sales: 5.68 lakh units, up 2.6%; domestic sales: 5.42 lakh, up 4.5%
  • HMSI total sales: 5.79 lakh units, up 8%
  • Royal Enfield sales: 1.26 lakh units; exports up 10% to 12,275

Why this matters

The uneven pace of growth across automakers highlights opportunities to evaluate partnerships, distribution assets and capability gaps in fast-growing vehicle segments.

What to watch

  • September and October vehicle registrations versus wholesale dispatches
  • Dealer inventory days, booking cancellations and discount intensity
  • Festive-season financing approval rates, interest-rate trends and rural demand indicators
  • SUV, entry-level passenger vehicle and EV segment share changes
  • Semiconductor, battery, steel and other key component supply conditions
  • Fuel prices and any changes to vehicle taxes, incentives or emission rules
  • Increase production and component procurement for high-demand SUV, compact-SUV and two-wheeler models ahead of the festive retail period.
  • Use financing tie-ups, exchange offers and targeted dealer incentives to convert wholesale momentum into registrations without broad-based discounting.
  • Monitor regional dealer inventory and reallocate vehicles toward markets with stronger festive bookings.
  • Accelerate launches, facelifts and EV/hybrid positioning as Tata and M&M use volume momentum to strengthen share in higher-growth segments.