AWL Agri inks Madhur sugar licensing deal with Shree Renuka to widen FMCG shelf
AWL Agri Business will sell, market and distribute refined sugar under Shree Renuka's 'Madhur' brand across India, plugging a staple SKU into its pan-India Fortune-led distribution to deepen its packaged foods play.
What happened
AWL Agri Business has signed a licensing arrangement with Shree Renuka Sugars to sell, market and distribute refined sugar under the 'Madhur' brand across
Key facts
- ₹193.40
- ₹23.38
Why this matters
The deal signals AWL's preference for licensing over M&A to fill SKU gaps, suggesting more brand tie-ups with under-distributed staple players are likely on the table.