AWL Agri ties up with Shree Renuka Sugars to market refined sugar under 'Madhur' brand
Fortune-owner AWL Agri Business has signed a licensing pact with Shree Renuka Sugars to sell refined sugar under the Madhur label, leveraging Renuka's distribution to deepen its packaged foods footprint and broaden the staples portfolio beyond edible oils.
What happened
AWL Agri Business (Fortune brand owner) has signed a licensing deal with Shree Renuka Sugars to market refined sugar under the Madhur brand, gaining access to
Why this matters
The Renuka-AWL pact signals brand-licensing as a viable consolidation path in Indian staples, opening comparable plays across pulses, atta, and spices.