AWL Agri ties up with Shree Renuka Sugars to market refined sugar under 'Madhur' brand

Fortune-owner AWL Agri Business has signed a licensing pact with Shree Renuka Sugars to sell refined sugar under the Madhur label, leveraging Renuka's distribution to deepen its packaged foods footprint and broaden the staples portfolio beyond edible oils.

— Filed Fri, 29 May, 2026, 10:45 IST · Source The Hindu BusinessLine · Updated

AWL Agri Business (Fortune brand owner) has signed a licensing deal with Shree Renuka Sugars to market refined sugar under the Madhur brand, gaining access to Renuka's distribution network to expand its packaged foods business.