Bajaj Auto lines up 12 motorcycle launches by September
Bajaj Auto plans to launch 12 motorcycles by September 2026, including 10 facelifts and two new Pulsar models. The company also plans two distinct 125cc brands later in FY27 as KTM and Triumph exports from India gain momentum.
What happened
Bajaj Auto will launch 12 motorcycles by September 2026, including Pulsar additions and 10 facelifts, while introducing two distinct 125cc brands later this
Key facts
- 12 models
- 10 facelifts
- 2 new Pulsar models
- 2 new 125cc brands
- 150cc
- 125cc
- 160cc to 400cc
- 60% of sales
- KTM exports grew over 20%
- Triumph exports rose 40% year-on-year
Why this matters
Growing KTM and Triumph exports from India reinforces Bajaj Auto’s value as a manufacturing partner and could create further opportunities to deepen platform, sourcing and distribution collaborations.
What to watch
- Launch calendar details, ex-showroom pricing and feature upgrades for each of the 10 facelifts.
- Confirmation of the two new Pulsar models and whether they create new displacement or price-positioning segments.
- Brand names, distribution strategy and price separation for the two planned 125cc marques.
- Monthly domestic wholesale and retail registrations, especially 125cc-200cc motorcycles.
- Dealer inventory days, discount intensity and financing approval rates after the first launches.
- KTM and Triumph export order trends, production volumes and destination-market demand.
- Gross-margin commentary on marketing spend, warranty costs, parts complexity and launch-related capex.
- Competitive launches or price actions by Hero MotoCorp, Honda Motorcycle & Scooter India, TVS Motor and Royal Enfield.
- Stage facelifts around festive and regional buying peaks rather than releasing multiple overlapping models at once.
- Use clear price, feature and styling ladders to prevent cannibalization between Pulsar variants and the planned 125cc brands.
- Align dealer inventory targets, spare-parts availability and technician training before each rollout.
- Bundle finance, exchange and service offers around higher-margin Pulsar and premium commuter models rather than relying on outright discounts.
- Increase export production planning for KTM and Triumph to maintain factory utilization during domestic demand troughs.
- Track competitor responses from Hero, Honda, TVS and Royal Enfield in the 125cc, 150cc and premium commuter categories.