Bajaj's AI centenary film with Hirani anchors a wave of consumer brand storytelling
Bajaj Group marks 100 years with an AI-led film by Rajkumar Hirani, while Swiggy Toing courts Gen Z with a lowest-price-guarantee push, Oriflame runs a 5,000-km influencer yatra across 13 North-East cities with 300 creators, and Redcliffe Labs taps Gautam Gambhir for health testing.
What happened
Bajaj Group · Roundup of Indian consumer brand campaigns: Bajaj's AI-led centenary film with Rajkumar Hirani, Swiggy Toing's lowest-price-guarantee Gen Z film,
Key facts
- 100 years
- 5,000 km
- 13 cities
- 300 influencers
Why this matters
The convergence of AI-led storytelling, celebrity endorsements, and influencer-at-scale plays creates M&A optionality in production tech, creator networks, and regional activation agencies.