Bajaj's AI centenary film with Hirani anchors a wave of consumer brand storytelling
Bajaj Group marks 100 years with an AI-led film by Rajkumar Hirani, while Swiggy Toing courts Gen Z with a lowest-price-guarantee push, Oriflame runs a 5,000-km influencer yatra across 13 North-East cities with 300 creators, and Redcliffe Labs taps Gautam Gambhir for health testing.
Roundup of Indian consumer brand campaigns: Bajaj's AI-led centenary film with Rajkumar Hirani, Swiggy Toing's lowest-price-guarantee Gen Z film, Oriflame's 5,000-km North-East influencer yatra across 13 cities, and Redcliffe Labs' Gautam Gambhir health-test campaign.
Why this matters
The AI-led centenary film follows Bajaj's ₹2,500 cr Pune clinic-to-hospital healthcare pivot, signaling a coordinated 100-year brand reset spanning storytelling and category expansion.
Retail-brand activity steady at 781 signals over the last 90 days.