Bata, Shoppers Stop, Nykaa double down on premium as mass segment lags
Indian retailers across footwear, apparel and beauty are tilting portfolios toward premium tiers, where growth is outpacing mass. Bata is leaning on Hush Puppies, Shoppers Stop is concentrating on five power categories, and Nykaa is scaling luxury beauty as consumers trade up.
Indian retailers across footwear, apparel, beauty are doubling down on premiumisation as premium segments outpace mass growth. Bata cites Hush Puppies outperformance, Shoppers Stop targets five power categories, Nykaa bets on luxury beauty as consumers trade up.
Why this matters
Reinforces Bata's premiumisation push flagged earlier with its 3,000-store target and doubled-turnover plan, even as Q4 profit crashed 95% on weak mass demand.
Retail-brand signals steady at 832 in the last 90 days, with premiumisation a recurring throughline.
Also reported by
- The Hindu BusinessLine — 1h after first sighting