Bata, Shoppers Stop, Nykaa double down on premium as mass segment lags
Indian retailers across footwear, apparel and beauty are tilting portfolios toward premium tiers, where growth is outpacing mass. Bata is leaning on Hush Puppies, Shoppers Stop is concentrating on five power categories, and Nykaa is scaling luxury beauty as consumers trade up.
What happened
Bata India · Indian retailers across footwear, apparel, beauty are doubling down on premiumisation as premium segments outpace mass growth. Bata cites Hush
Key facts
- 5 categories
- 2x price premium
Why this matters
Scout bolt-on acquisitions or exclusive distribution tie-ups in premium footwear, apparel power categories and luxury beauty to ride the trade-up wave, while pruning or licensing out mass-tier assets that are diluting blended growth and margins.
Also reported by
- The Hindu BusinessLine — 1h after first sighting