Beardo nears ₹300 crore FY26 revenue as profit rises 70%

Marico-owned men’s grooming brand Beardo reported FY26 revenue from operations of ₹299 crore, up 40% year on year, while PAT rose 70% to ₹22.12 crore. Advertising and promotion spend increased nearly 60%, helping lift EBITDA margin to 10.57%.

— Source publishedWed, 5 Aug, 2026, 14:31 IST·First seen Wed, 5 Aug, 2026, 14:34 IST·Source Entrackr · Newsletter

What happened

Marico-owned Beardo reported FY26 revenue of Rs 299 crore, up 40%, while PAT rose 70% to Rs 22.12 crore. Increased marketing spend supported growth, and EBITDA

Key facts

  • FY26 revenue from operations: Rs 299 crore, up 40% from Rs 214 crore in FY25
  • FY26 total income: Rs 300 crore
  • Domestic sales: 99%; exports: 1%
  • FY26 profit after tax: Rs 22.12 crore, up 70% from Rs 13 crore
  • Material consumption: Rs 128 crore, up 36%
  • Advertising and promotion spend: Rs 83 crore, up 59.6%
  • Employee benefits expense: Rs 18.3 crore, up 30.2%
  • Total expenses: Rs 270 crore, up 37%
  • FY26 EBITDA margin: 10.57%, versus 9.17% in FY25
  • FY26 ROCE: 66.52%
  • FY26 total assets: Rs 126 crore, versus Rs 72 crore
  • FY26 current assets: Rs 115 crore, versus Rs 60 crore

Why this matters

Beardo’s post-acquisition scale-up validates Marico’s ability to build a digitally native men’s-grooming asset into a profitable mass-premium platform.

What to watch

  • Advertising and promotion as a percentage of revenue, and whether revenue growth remains ahead of ad-spend growth.
  • EBITDA margin progression above or below the reported 10.57% level.
  • Offline versus online/marketplace revenue mix and any acceleration in quick-commerce contribution.
  • Repeat purchase rates, average order value and category mix beyond core beard products.
  • Competitive launches and promotional intensity from Ustraa, The Man Company, Bombay Shaving Company, FMCG majors and private labels.
  • Marico commentary on Beardo's distribution rollout, premiumization and potential ₹300 crore-plus growth targets.
  • Increase offline presence in modern trade, pharmacies, salons and tier-2/3 cities where Marico's distribution can reduce incremental logistics costs.
  • Push higher-margin regimen-led categories such as skincare, beard-care bundles, fragrances and grooming devices to raise average order value and repeat frequency.
  • Use Marico's media, procurement and distribution scale to sustain advertising intensity without proportional overhead growth.
  • Expand creator-led and regional-language marketing while tightening measurement of customer-acquisition cost, cohort retention and marketplace profitability.
  • Evaluate selective international and quick-commerce expansion after domestic channel economics are proven.

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