Beauty becomes Amazon India's top customer-acquisition category, growing 25-30% YoY
Amazon India hosts 400,000 beauty brands with 100+ premium labels, and over half of premium-beauty growth now comes from Tier-II cities. The platform is adding Korean, French and Japanese labels, launching a Beautyverse event, and deploying Rufus AI for discovery as it chases a $40B opportunity by 2029-30.
What happened
Beauty is Amazon India's top customer-acquisition category, growing 25-30% YoY with 400,000 brands listed. Over half of premium-beauty growth comes from Tier-II
Key facts
- 25-30% YoY GMS growth
- 400,000 beauty brands
- 100+ premium brands
- 1.66x MoM sales
- $40 billion by 2029-30
- 50%+ growth from Tier-II
- 50%+ same-day delivery
Why this matters
Scout bolt-on targets in Korean/French/Japanese indie beauty and Tier-II-native D2C brands before Amazon's exclusive onboarding locks up the pipeline.
Also reported by
- Business Standard · Companies — 3h after first sighting