Beauty Garage files IPO papers for ₹125 crore fresh issue
The professional haircare brand has filed draft papers with SEBI for an IPO comprising a fresh issue of up to ₹125 crore and an offer for sale of up to 78.36 lakh shares. Proceeds will support a manufacturing facility in Vasai and general corporate purposes.
What happened
Premium haircare brand Beauty Garage filed IPO draft papers with SEBI for a ₹125 crore fresh issue and up to 78.36 lakh-share OFS. Proceeds will fund a Vasai
Key facts
- Fresh issue of up to ₹125 crore
- Offer for Sale of up to 78.36 lakh equity shares
- Presence across 272 Indian cities
- Serves more than 13,044 salons
- 133 products
- Average selling price of ₹2,950.98 per SKU
Why this matters
Beauty Garage’s public-capital move signals that salon-focused beauty is maturing into a scaled acquisition or partnership arena, with manufacturing integration becoming a strategic differentiator.
What to watch
- SEBI observations and timing of red herring prospectus filing.
- Final fresh-issue size, OFS mix, anchor investor participation and valuation relative to other Indian beauty listings.
- Vasai facility capex allocation, commissioning timeline and planned production capacity.
- Salon count growth, active-salon retention, repeat order frequency and distributor credit days.
- Revenue mix between professional-only products and consumer retail or e-commerce channels.
- Gross-margin trend, EBITDA trajectory and working-capital requirements after capacity expansion.
- Competitive response from L'Oréal Professionnel, Wella, Schwarzkopf Professional and domestic salon-haircare brands.
- Respond to SEBI observations and finalize issue structure, price band and listing venue.
- Advance land, equipment, regulatory and commissioning plans for the Vasai manufacturing facility.
- Use IPO visibility to recruit salons, distributors and stylists in underpenetrated tier-2 and tier-3 cities.
- Increase professional education, salon loyalty programs and product demonstrations to protect repeat usage as distribution expands.
- Evaluate adjacent salon categories such as treatment, styling, colour-care and retail take-home products to raise revenue per salon.