Belgian Waffle Co Logs 10 Lakh+ Single-Day Footfall in National Waffle Day Push
India's largest waffle brand drove record single-day traffic across 780+ stores with its #IndiaCelebratesWaff campaign, combining influencer content (14.9M views), outdoor media, a Rs.100 waffle offer, and on-ground activations for 200M+ claimed reach.
What happened
The Belgian Waffle Co, India's largest waffle brand, drove over 10 lakh single-day footfall across its 780+ stores via its #IndiaCelebratesWaff National Waffle
Key facts
- 10 lakh+ footfall
- 780+ stores
- 200M+ reach
- Rs.100 waffle offer
- 5M+ anthem views
- 14.9M influencer views
What to watch
- Week 4-8 same-store footfall vs pre-campaign baseline
- App/loyalty enrollment conversion rate from the event
- Competitor QSR/dessert brands launching matching Rs.99 promos
- Per-store average ticket size trend post-offer
- Store count expansion or franchise pipeline announcements
- Push loyalty/app sign-up capture at POS to convert one-day trial into re-marketable cohort
- Roll out a scaled-back follow-on offer (bundle/combo) to test repeat conversion without full discount depth
- Announce a verified metric (SSSG, repeat rate) within 30 days to convert PR into investor/franchisee confidence
- Lock in franchisee co-funding for future activations before novelty fades