Beyond Appliances opens second South India experience store in Bengaluru, plots metro and tier 2/3 push
Smart kitchen brand Beyond Appliances launched its Bengaluru experience store as part of a 12-18 month rollout across Mumbai, Delhi, Chennai and Pune. The DTC-led player is rebalancing its mix from 80% online to 60% offline, targeting 2X YoY growth on the back of South India which already drives 40% of revenue.
What happened
Smart kitchen brand Beyond Appliances opened its second South India experience store in Bengaluru, with plans for Mumbai, Delhi, Chennai, Pune outlets and tier
Key facts
- 40% South India revenue share
- 2X YoY growth target
- 80% online share currently
- 60% offline target
Why this matters
Beyond Appliances' aggressive offline footprint build across tier 1 and tier 2/3 cities creates a potential acquisition target for legacy appliance majors seeking premium smart-kitchen positioning or a distribution partner play before they raise growth capital.