BharatPe launches Flex, bringing credit lines to everyday UPI payments

Unveiled at Global Fintech Fest 2026, BharatPe Flex offers eligible users up to ₹60,000 for online and offline merchant payments, with repayment within 45 days or EMI conversion over 3 to 12 months.

— Source publishedThu, 10 Sept, 2026, 16:00 IST·First seen Thu, 10 Sept, 2026, 16:08 IST·Source The Hindu BusinessLine

What happened

BharatPe launched BharatPe Flex, a Credit Line on UPI proposition offering eligible users up to ₹60,000 for online and offline merchant payments. Users can

Key facts

  • Credit limit up to ₹60,000
  • Repayment in full within 45 days
  • EMI tenures of 3 to 12 months
  • BharatPe founded in 2018

Why this matters

BharatPe’s move makes consumer-credit capabilities, underwriting partnerships and merchant-distribution assets more strategically valuable as UPI evolves from a debit rail into a broader credit-enabled checkout ecosystem.

What to watch

  • Reported active Flex users, approval rate, average sanctioned and utilized credit line, and repeat-payment frequency.
  • 30+/90+ day delinquency, roll rates after the first 45-day billing cycle, EMI conversion performance and collection cost.
  • Merchant-category mix, average transaction value and share of offline versus online usage.
  • Whether merchants pay incremental fees, receive settlement changes, or see measurable conversion and basket-size gains.
  • Announcements of comparable UPI credit-line products from PhonePe, Google Pay, Paytm, banks, card networks or major NBFCs.
  • RBI/NPCI guidance on credit lines through UPI, digital-lending partner structures, customer consent, reporting and merchant restrictions.
  • Funding-partner additions, securitization/warehouse facilities, and evidence of rising cost of credit capital.
  • Prioritize existing verified users with demonstrated UPI payment frequency and favorable bureau profiles rather than broad open-market acquisition.
  • Set merchant-category, ticket-size and transaction-frequency controls to reduce misuse, cash-equivalent spending and concentrated repayment risk.
  • Use the 45-day repayment window as the default product while selectively offering EMI conversion for higher-value purchases with clearer repayment capacity.
  • Bundle Flex acceptance with BharatPe's merchant network, emphasizing instant UPI checkout and affordability without requiring consumers to hold a credit card.
  • Build early-warning collections models from repayment behavior, UPI spend patterns and line utilization; rapidly recalibrate limits by cohort.
  • Seek low-cost, durable bank/NBFC funding partnerships and ensure lending, disclosure and grievance processes meet evolving RBI digital-lending expectations.