BharatPe launches Flex, bringing credit lines to everyday UPI merchant payments

BharatPe Flex lets eligible users access credit limits of up to Rs 60,000 for online and offline merchant payments via UPI, with repayment within 45 days or EMI options spanning three to 12 months.

— Source publishedThu, 10 Sept, 2026, 15:07 IST·First seen Thu, 10 Sept, 2026, 15:23 IST·Source ET Small Business

What happened

BharatPe launched Flex, a Credit Line on UPI proposition enabling eligible users to use monthly credit limits of up to Rs 60,000 for online and offline merchant

Key facts

  • Credit limit up to Rs 60,000
  • Full repayment within 45 days
  • EMI tenures of 3 to 12 months
  • BharatPe founded in 2018
  • Over 60 live systems

Why this matters

Payments, lending and retail platforms should assess partnership or competitive responses as BharatPe links credit lines directly to ubiquitous UPI merchant transactions.

What to watch

  • Number of lending partners, disclosed loan-book size, active Flex users and average credit utilization.
  • Delinquency, collection-cost or provisioning commentary from BharatPe and partner NBFCs/banks.
  • Whether transactions work universally at all UPI QR merchants or are limited by merchant category, network rules or eligibility filters.
  • Competitor launches of credit lines on UPI, RuPay credit-card-on-UPI incentives, or bank-led pre-approved UPI credit products.
  • RBI guidance on digital lending, credit lines on UPI, KFS disclosures, customer consent and underwriting responsibilities.
  • Merchant evidence of higher conversion, average order value or demand for EMI-enabled UPI payments.
  • Changes in repayment terms, fees, interest rates, credit limits or collections communications.
  • Target existing BharatPe merchant and consumer ecosystem users with pre-approved limits based on transaction history, then expand through lender partnerships.
  • Use merchant-level offers, category controls and repayment incentives to direct Flex-funded spend toward higher-margin or strategically important retail partners.
  • Bundle Flex with QR, POS and merchant lending products to make BharatPe a more integrated credit-and-payments platform.
  • Tighten risk controls around repeat drawdowns, multi-lender exposure, repayment reminders and early-default detection as usage scales.
  • Position EMI conversion as a large-ticket retail tool while preserving the 45-day option for short-duration everyday spend.