Bhartiya Mall of Bengaluru onboards Sorele, Kameleo, Frido in D2C push
The North Bengaluru mall has added three emerging D2C brands — jewellery label Sorele, custom footwear brand Kameleo, and wellness brand Frido. Sorele and Kameleo are debuting their first-ever mall-format stores, reinforcing the mall's experiential positioning and its claim of serving 5,000 families a month.
What happened
Bhartiya Mall of Bengaluru adds three D2C brands — jewellery label Sorele, customised footwear brand Kameleo, and wellness brand Frido. Sorele and Kameleo debut
Key facts
- 3 brands
- 18K gold plating
- 5,000 families/month
Why this matters
Track Sorele, Kameleo, and Frido as they cross the online-to-offline threshold — early mall debuts often precede Series A/B raises or strategic partnership conversations.