BigBasket's offline grocery push resurfaces: Hyderabad supermarket pilot from January 2023
Tata-owned BigBasket had been building an omnichannel grocery network through self-service outlets and a large-format supermarket pilot in Hyderabad, a move first reported in January 2023. The company said physical stores would carry a narrower SKU range than its online assortment as it prepared for wider expansion and weighed an IPO by 2025.
Tata-owned BigBasket is expanding offline retail through self-service outlets and a Hyderabad supermarket pilot to build an omnichannel grocery presence. The company raised $200 million from Tata Digital and is considering an IPO by 2025 amid competition from Amazon, Reliance and Flipkart.
Why this matters
The Hyderabad pilot aligns with recent signals on BigBasket widening its offline grocery push through large formats and expanding offline formats to broaden India reach. Its 2017 food-retail FDI approval provides longer-term context.
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