BigBasket's offline grocery push resurfaces with Hyderabad large-format pilot from January 2023
Resurfacing a January 2023 move, Tata-owned BigBasket extended its omnichannel grocery strategy through self-service stores and a large-format Hyderabad pilot, aiming to reach customers beyond its online base. Physical outlets were planned with roughly one-tenth of the assortment available online.
What happened
Tata-owned BigBasket is expanding its omnichannel grocery strategy through self-service offline outlets and a Hyderabad large-format pilot, seeking wider
Key facts
- 59% of Q4 2022 survey respondents reported very high food-and-drink spending at supermarkets/large retail stores, versus 55% in Q3 2022
- BigBasket entered offline retail in 2021
- Hyderabad large-format supermarket pilot began in December 2022
- Physical-store SKUs planned at one-tenth of online-store assortment
- $3.2 billion valuation
- IPO considered by 2025
- $200 million raised from Tata Digital in December 2022
Why this matters
BigBasket’s offline push could create partnership or acquisition opportunities in store operations, supply-chain infrastructure, and hyperlocal retail real estate.