BigBasket's offline push with self-service, large-format stores resurfaces from January 2023
Resurfacing a January 2023 report, BigBasket was building an online-offline grocery model through physical stores, including a large-format pilot in Hyderabad. Stores were to stock about one-tenth of its online assortment as Tata-backed BigBasket sought wider reach ahead of a potential 2025 IPO.
BigBasket is expanding offline through self-service and large-format stores to broaden its Indian customer base and integrate online-offline shopping. It is competing with Amazon, Reliance and Flipkart, supported by Tata Digital’s $200 million investment and a potential 2025 IPO.
Why this matters
The resurfaced plan aligns with recent signals on BigBasket’s Hyderabad supermarket pilot and analysis that its offline retail push could widen its India customer base.
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