BigBasket’s offline retail push could broaden India customer base, GlobalData says
Tata-owned BigBasket is building an omnichannel grocery model through self-service stores in Bengaluru and a large-format supermarket pilot in Hyderabad. Physical stores will carry roughly one-tenth of its online assortment, preserving e-commerce’s depth while extending reach beyond digital shoppers.
What happened
Tata-owned BigBasket is expanding offline grocery formats to build an omnichannel customer base in India. It operates self-service outlets in Bengaluru and
Key facts
- 59% of GlobalData Q4 2022 survey respondents reported very high food-and-drink spending at supermarkets and large retail stores, versus 55% in Q3 2022
- BigBasket entered offline retail in 2021
- Hyderabad large-format supermarket pilot launched in December 2022
- Physical-store SKUs planned at one-tenth of online platform assortment
- $3.2 billion valuation
- IPO filing considered by 2025
- $200 million raised from Tata Digital in December 2022
Why this matters
BigBasket’s physical-format pilots make it a more integrated grocery platform and may increase its appeal for partnerships or acquisitions in retail, logistics, and consumer brands.