BigBasket To Halve Presence To 40 Cities In Profitability-Driven Retreat

Under new CEO Amit Nanda, the Tata Digital-owned grocer plans to shrink from 76 to 40 profitable cities via a cluster strategy, as FY25 losses jumped 42% to ₹2,006.8 Cr and revenue slipped 2% to ₹9,866.7 Cr. The pullback comes as Blinkit, Zepto and Instamart pull ahead in quick commerce.

— Source publishedWed, 15 Jul, 2026, 13:54 IST·First seen Wed, 15 Jul, 2026, 14:17 IST·Source Inc42

What happened

BigBasket plans to cut its footprint from 76 to 40 profitable cities under new CEO Amit Nanda, adopting a cluster strategy to reach profitability amid mounting

Key facts

  • 40 cities from 76
  • FY25 loss ₹2,006.8 Cr up 42%
  • revenue ₹9,866.7 Cr down 2%
  • 5-6 Lakh daily orders
  • 700 dark stores
  • Blinkit 2,243 stores
  • Zepto 1,139 stores

Why this matters

BigBasket's forced retrenchment under new leadership creates openings to acquire abandoned city footprints, talent, or logistics assets, while its weakening position may invite deeper Tata Digital integration or partnership overtures.

What to watch

  • FY26 H1 loss trajectory and contribution margin disclosure
  • BBNow QC order volumes and dark-store count vs Blinkit/Zepto
  • Further city exits or reversal signaling execution uncertainty
  • Tata Digital funding infusion or IPO timeline commentary
  • Layoff announcements or leadership churn
  • BigBasket accelerates BBNow quick-commerce buildout in retained 40 cities to counter Blinkit/Zepto
  • Headcount and dark-store rationalization in exited markets; supplier contract renegotiation
  • New CEO Amit Nanda communicates FY26 profitability roadmap to Tata board
  • Competitors expand aggressively into vacated Tier-2/3 cities