Blinkit adds 200 stores, posts positive EBIT as Eternal’s Q1 revenue surges

Eternal reported Q1 revenue of Rs 20,211 crore, led by Blinkit’s 86% NOV growth. Blinkit reached 2,443 stores after adding 200 locations and delivered Rs 365 crore in EBIT, while management reiterated long-term quick-commerce investment despite intensifying price competition.

— Source publishedThu, 23 Jul, 2026, 07:26 IST·First seen Thu, 23 Jul, 2026, 08:52 IST·Source NDTV Profit

What happened

Eternal Limited · Eternal’s Q1 revenue nearly tripled, led by Blinkit, which added 200 stores to reach 2,443 and posted Rs 365 crore EBIT. Management plans

Key facts

  • Consolidated net profit: Rs 92 crore, up from Rs 25 crore year-on-year
  • Analyst net-profit expectation: about Rs 300 crore
  • Revenue: Rs 20,211 crore, versus Rs 7,167 crore year-on-year
  • Blinkit revenue: Rs 15,664 crore, versus Rs 2,400 crore year-on-year
  • Blinkit NOV growth: 86% year-on-year
  • Blinkit added 200 stores, reaching 2,443 stores
  • Blinkit EBIT: Rs 365 crore, versus Rs 42 crore loss year-on-year
  • Food-delivery revenue: Rs 3,100 crore, up 37%
  • Hyperpure reported revenue: Rs 1,034 crore, down 55%; like-for-like growth 27%
  • Blinkit capex over four years: about Rs 3,000 crore
  • Long-term quick-commerce EBIT margin target: about 4%; adjusted EBITDA target: 5-6%

Why this matters

Blinkit’s expansion to 2,443 stores and positive EBIT raises the strategic bar for quick-commerce rivals, increasing the value of partnerships or acquisitions that add dense fulfillment networks, customer demand or category differentiation.

What to watch

  • Blinkit's next-quarter EBIT trajectory, especially whether profitability persists after new-store ramp-up costs.
  • Net new store additions, store productivity, order density and any change in management's expansion cadence.
  • Competitive actions by Zepto, Swiggy Instamart, Amazon and Flipkart, including pricing, free-delivery thresholds, city launches and fundraising.
  • Changes in customer frequency, average order value, take rate, delivery charges and promotional intensity.
  • Contribution from advertising, private labels and other non-delivery-margin revenue streams.
  • Consolidated Eternal profit versus analyst expectations and management commentary on the acceptable duration of investment-led margin pressure.
  • Prioritize dark-store openings in dense metro micro-markets where existing order demand can be split without materially diluting utilization.
  • Use positive quick-commerce EBIT to fund selective price matching, membership benefits and assortment investments rather than maximizing near-term consolidated profit.
  • Increase private-label, advertising, seller services and high-margin convenience assortment to defend margins if delivery fees and product prices come under pressure.
  • Tighten store-level return thresholds and slow openings in lower-density cities if mature-store contribution does not offset ramp-up losses.
  • Invest in supply-chain automation, forecasting and rider productivity to preserve service levels while reducing fulfillment costs.