Blue Star sees no Q2 margin recovery as input costs outweigh AC price hikes

Blue Star expects room-AC margins to stay under pressure in Q2 as raw-material and currency costs blunt the impact of two price increases. It expects easing from late Q3 and is targeting a 6.5% full-year room-AC margin by Q4, while scaling data-centre cooling.

— Source publishedTue, 8 Sept, 2026, 11:25 IST·First seen Tue, 8 Sept, 2026, 11:37 IST·Source CNBC-TV18 · Companies

What happened

Blue Star expects Q2 AC margins to remain pressured by raw-material and exchange-rate costs despite two price hikes. It targets modest Q3 improvement and 6.5%

Key facts

  • Unitary cooling segment margin around 3%
  • Full-year room AC margin target around 6.5% by Q4
  • Prices raised twice
  • AC industry expected to grow more than 25% this financial year
  • Industry sales projected at 17.5-18 million units this financial year
  • AC market expected to exceed 30 million units by 2030
  • MEP order inflows expected above ₹3,000 crore this financial year and ₹6,000 crore by FY2028-29
  • Data-center segment revenue projected from ₹1,500 crore this year to about ₹4,000 crore by FY29
  • Data-center segment targeted at nearly 20% of overall revenue by FY29
  • Share price ₹1,483
  • Market capitalisation ₹30,204.81 crore
  • Shares down more than 22% over the past year

Why this matters

Blue Star’s data-centre cooling expansion offers a potentially higher-growth diversification avenue while its core room-AC business navigates near-term commodity and currency pressure.

What to watch

  • Copper, aluminium, steel and compressor price trends through Q2 and Q3.
  • INR movement versus the US dollar and the resulting cost of imported components.
  • Whether competitors follow AC price hikes or intensify festive-season discounting.
  • Dealer inventory levels, secondary sales and post-summer channel replenishment.
  • Room-AC gross-margin commentary in Q2 results and confirmation of late-Q3 recovery.
  • Data-centre cooling order wins, order-book conversion and project execution margins.
  • Monsoon intensity and festive-season demand, which will determine the ability to hold prices without sacrificing volume.
  • Implement another selective room-AC price increase or reduce dealer promotions if commodity and currency pressures persist.
  • Prioritize premium inverter, energy-efficient and larger-capacity AC models to improve realization and mix.
  • Tighten channel inventory and production planning after the peak summer season to avoid discount-led clearance activity.
  • Accelerate data-centre cooling capacity, partnerships and order execution to diversify earnings away from seasonal residential AC demand.
  • Increase localization, supplier renegotiation and commodity hedging to reduce exposure to imported inputs and foreign exchange.