Blue Tea targets ₹100 crore ARR after reporting ₹65 crore FY25 revenue
Herbal tea brand Blue Tea says it is running at ₹80-85 crore and targets ₹100 crore ARR by October-November. Founded in 2018, the brand has grown to 200+ SKUs, operates in 11 countries and counts IndiGo and Bluestone among its partners.
What happened
Herbal tea brand Blue Tea, founded in 2018 by Sunil Chandra Saha and Nitesh Singh, reported ₹65 crore FY2024-25 revenue and is nearing ₹100 crore ARR. It has
Key facts
- Started in 2018 with total capital of ₹1 lakh
- FY2024-25 revenue: ₹65 crore
- Current business run rate: ₹80-85 crore
- Target: ₹100 crore ARR by October-November
- More than 200 SKUs
- 60+ herbs and 30 blends
- Presence in 11 countries
- Around 60 farmers near Kanpur
- Flower procurement price: about ₹700 per kg
- Farmer monthly income increased from about ₹5,000 to ₹16,000-17,000
Why this matters
Blue Tea’s broad herbal-tea portfolio, international footprint and partnerships with IndiGo and Bluestone make it a potentially attractive strategic partner or acquisition target for consumer, hospitality and wellness platforms.
What to watch
- Monthly run-rate progression above ₹8.3 crore, the level needed to support a ₹100 crore ARR.
- Share of revenue from repeat customers, subscriptions and B2B contracts versus promotional marketplace sales.
- Evidence of SKU rationalization, gross-margin improvement and lower inventory days.
- New national retail, airline, hotel, café or corporate-gifting partnerships.
- International revenue mix, distributor additions and any export/compliance disruptions.
- Competitive launches in herbal, butterfly-pea, functional tea or ready-to-drink wellness beverages.
- Prioritize top-selling, high-repeat SKUs and rationalize long-tail inventory before adding more products.
- Convert IndiGo, Bluestone and similar accounts into multi-year supply, co-branding and gifting contracts.
- Increase ready-to-drink, cold-brew and functional wellness formats to expand consumption beyond hot tea occasions.
- Use international presence to build local distributor economics rather than relying primarily on cross-border D2C shipments.
- Invest in retention, subscriptions and bundled trial packs to prove repeat-led growth ahead of further scale-up.