BlueStone hits 52-week low despite Q1 profit turnaround and 49% retail-sales growth

BlueStone Jewellery shares fell more than 8% intraday to a 52-week low of ₹969.90 amid profit booking and heavy volumes, even as Q1 FY27 adjusted profit reached ₹14 crore, revenue rose to ₹733 crore and same-store sales grew 39%.

— Source publishedWed, 23 Sept, 2026, 12:19 IST·First seen Wed, 23 Sept, 2026, 12:22 IST·Source Mint · Markets

What happened

Bluestone Jewellery and Lifestyle · BlueStone Jewellery shares fell over 8% amid profit booking and heavy volume, despite strong Q1 FY27 performance: ₹14 crore

Key facts

  • Shares fell over 8.39% intraday
  • 52-week low of ₹969.90
  • Q1 adjusted net profit ₹14 crore versus ₹21 crore loss a year earlier
  • Revenue ₹733 crore
  • Retail sales up 49% year-on-year

What changed

BlueStone Jewellery shares fell over 8% amid profit booking and heavy volume, despite strong Q1 FY27 performance: ₹14 crore adjusted profit, ₹733 crore revenue, 49% retail-sales growth and 39% same-store sales growth.

Why this matters

Despite a swing to ₹14 crore adjusted Q1 profit and ₹733 crore revenue, the 8.39% share-price drop to a 52-week low signals investor concern over valuation, profit durability or near-term expectations.

What to watch

  • Q2 same-store sales growth versus the Q1 39% rate, especially after adjusting for gold-price inflation.
  • Gross-margin and EBITDA-margin movement, including the gap between adjusted and reported profitability.
  • Inventory days, gold-metal financing costs, receivables and operating cash flow as indicators of growth quality.
  • Net store additions, revenue per store and payback periods for new-format or newly opened locations.
  • Festive-season demand, wedding jewellery purchases and competitor discounting.