BMW plans to double MINI India sales by end-2026 via Chennai assembly, Tier-2 push

MINI will be locally assembled at BMW's Chennai plant (Countryman ICE), with 10 new launches and retail entry into 10 Tier-2 cities including Jaipur, Jodhpur, Lucknow, Surat and Vijayawada — co-located inside BMW dealerships. MINI sold 730 units in 2025 (+3% YoY); Q1 2026 already +42% to 213 units.

— Source publishedTue, 9 Jun, 2026, 17:24 IST·First seen Tue, 9 Jun, 2026, 17:39 IST·Source Business Standard · Companies

What happened

MINI (BMW Group India) · BMW Group India plans to double MINI sales by end-2026 via local assembly of the Countryman ICE in Chennai, 10 new product launches and

Key facts

  • 730 units 2025
  • +3% YoY
  • 213 units Q1 2026
  • +42% YoY
  • 10 new cities
  • 11 locally produced models
  • 50% localisation
  • 12 sales touchpoints
  • 51 service touchpoints in 36 cities
  • EVs 26% of sales
  • EV Q1 +83% to 1,185 units

Why this matters

BMW's localization-plus-Tier-2 playbook for MINI sets a template worth watching for other niche luxury marques (Lexus, DS, Genesis) eyeing India entry via piggyback distribution rather than standalone networks.