boAt steps beyond audio, launches Slazer trimmer range at ₹799-₹1,799
boAt has entered the personal grooming category with the Slazer Series of trimmers and grooming kits, priced between ₹799 and ₹1,799. The Make-in-India launch extends the lifestyle-tech brand's footprint beyond audio, wearables, dashcams and projectors, positioning it against Philips, Mi and Bombay Shaving Company in a fast-growing male grooming segment.
What happened
BoAt · boAt enters personal grooming with the Slazer Series of trimmers and grooming kits, priced from ₹799 to ₹1,799. The Make-in-India range extends boAt's
Key facts
- ₹799
- ₹1,799
Why this matters
boAt's category-stretch into grooming validates the lifestyle-tech aggregator thesis and could pressure single-category D2C players like Bombay Shaving Company toward consolidation, while opening partnership or acquisition windows in adjacent personal-care segments.