Brainbees (FirstCry) sinks 7% post Q4; JM Financial holds 'Add' with Rs 265 target

FirstCry parent slid 6.83% to Rs 221.05 after Q4FY26 print. India multi-channel GMV grew 11.8% YoY but EBITDA margin compressed 200 bps to 7.3% on diaper pricing pressure. International losses narrowed (+1.8% GMV); GlobalBees margin expanded 510 bps to 5.8%. Consolidated EBITDA margin up 30 bps to 5.5%.

— Source publishedWed, 27 May, 2026, 10:28 IST·First seen Wed, 27 May, 2026, 10:46 IST·Source Business Today · Latest

What happened

FirstCry parent Brainbees fell 7% post Q4FY26 results. JM Financial keeps 'ADD' with Rs 265 target, citing in-line ops, 11.8% IMC GMV growth, diaper competitive

Key facts

  • -6.83% to Rs 221.05
  • IMC GMV +11.8% YoY
  • IMC EBITDA margin 7.3% (-200 bps)
  • International GMV +1.8% YoY
  • GlobalBees margin 5.8% (+510 bps)
  • Consolidated EBITDA margin 5.5% (+30 bps)
  • Target price Rs 265
  • Support Rs 200, Resistance Rs 230

Why this matters

GlobalBees' rapid margin turnaround (5.8% EBITDA, +510 bps) validates the roll-up thesis and could unlock further bolt-on acquisitions in adjacent D2C categories while core IMC stabilizes.