BRICS Bazaar brings crafts from 18 countries to Delhi for six-day trade showcase
The Delhi event features traditional products including Russian miniatures and South African beadwork. More than 25 Indian handicraft artisans are selling directly while connecting with exporters, businesses and international buyers.
What happened
The BRICS Bazaar in Delhi showcases traditional crafts from 18 countries, including Russian miniatures and South African beadwork. More than 25 Indian artisans
Key facts
- 18 countries
- six-day showcase
- around 200 years
- more than 25 Indian handicraft artisans
What changed
The BRICS Bazaar in Delhi showcases traditional crafts from 18 countries, including Russian miniatures and South African beadwork. More than 25 Indian artisans are selling directly and connecting with exporters, businesses and international buyers.
Why this matters
Use BRICS Bazaar-style events to test direct-to-consumer demand, gather buyer feedback and build export leads for differentiated Indian craft assortments.
What to watch
- Number and value of export inquiries or purchase orders announced after the event.
- Follow-on BRICS trade fairs, artisan exchange programs or government-supported buyer-seller meets.
- Participation of established retailers, e-commerce platforms, export councils and logistics providers.
- Changes in customs procedures, duty treatment or payment settlement mechanisms for small cross-border craft shipments.
- Evidence of repeat orders, distributor appointments or online listings for participating artisans within six months.