Britannia hikes Good Day family packs by Rs 10; small packs face grammage cuts
Britannia is raising prices on Good Day Pista Badam (526g to Rs 140), Butter (Rs 120) and Cashew (Rs 130) family packs by Rs 10, while Rs 5/10 SKUs absorb cost pressure via grammage cuts. Good Day contributes ~25% of biscuit revenue (~Rs 3,500 cr). Q4 revenue Rs 4,719 cr (+6.5%) missed; net profit Rs 678 cr (+21.1%) beat.
Britannia is raising Good Day family pack prices by Rs 10 across Pista Badam, Butter and Cashew variants, citing commodity and packaging cost pressures. Smaller Rs 5/10 packs face grammage cuts. Q4 revenue and EBITDA missed estimates; profit beat.
Why this matters
Britannia is splitting pricing strategy by pack size: family packs take headline price hikes while small SKUs hold MRP via shrinkflation, protecting impulse price points amid margin pressure.
Retail-brand signals steady at 610 in last 90d, consistent with ongoing pricing and margin actions.