Britannia hikes Good Day family packs by Rs 10; small packs face grammage cuts
Britannia is raising prices on Good Day Pista Badam (526g to Rs 140), Butter (Rs 120) and Cashew (Rs 130) family packs by Rs 10, while Rs 5/10 SKUs absorb cost pressure via grammage cuts. Good Day contributes ~25% of biscuit revenue (~Rs 3,500 cr). Q4 revenue Rs 4,719 cr (+6.5%) missed; net profit Rs 678 cr (+21.1%) beat.
What happened
Britannia is raising Good Day family pack prices by Rs 10 across Pista Badam, Butter and Cashew variants, citing commodity and packaging cost pressures. Smaller
Key facts
- Rs 10 hike
- Pista Badam 526g at Rs 140
- Butter pack Rs 120
- Cashew pack Rs 130
- Good Day ~Rs 3,500 cr revenue
- 25% of biscuit revenue
- Q4 revenue Rs 4,719 cr +6.5%
- EBITDA Rs 853 cr
- EBITDA margin 18.1%
- Net profit Rs 678 cr +21.1%
- dividend Rs 90.5
- target Rs 6,360
Why this matters
Britannia leaning on Good Day pricing power signals premiumization headroom in the biscuit portfolio—relevant for any adjacency M&A or co-branded extension thesis targeting the Rs 100+ family-pack tier.