Britannia to hike Good Day family packs by ₹10, trims grammage on smaller SKUs
Britannia is raising prices on select Good Day family packs by ₹10 and cutting grammage on ₹5–₹10 SKUs to offset commodity and packaging inflation. Move follows Q4FY26 net profit of ₹678 cr (+21%) on revenue of ₹4,719 cr (+6.5%), with EBITDA margin slipping to 18.08%.
Britannia plans a ₹10 price hike on select Good Day family packs while cutting grammage on ₹5–₹10 SKUs to offset commodity and packaging cost pressure, following Q4FY26 profit up 21% but margins marginally lower.
Why this matters
Britannia is using a dual lever—price hikes on family packs and grammage cuts on small SKUs—to defend margins after EBITDA slipped to 18.08% despite 21% profit growth in Q4FY26.
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