Brokerages back Titan, Kalyan, Senco despite 15% gold import duty hike

India's gold import duty hike to 15% pressures the jewellery sector, but Antique and JM Financial retain positive ratings on Titan, Kalyan and Senco. Analysts cite better compliance, exchange-led buying (~50% for Titan) and resilient branded demand versus the FY13-14 duty cycle.

— FiledWed, 8 Jul, 2026, 13:34 IST·First seen Wed, 8 Jul, 2026, 13:33 IST·Source Financial Express · BrandWagon

What happened

Titan Company · India's gold import duty hike to 15% pressures jewellery sector, but Antique and JM Financial retain positive ratings on Titan, Kalyan and

Key facts

  • 15% gold import duty
  • Titan jewellery sales +45% FY26
  • Titan EBITDA +39% FY26
  • gold prices +56%
  • Senco sales +30%
  • Senco EBITDA +135% 9M FY26
  • gold imports -33% MoM Feb 2026
  • -50% Mar 2026
  • FY26 imports ~-5% YoY
  • Titan gold exchange ~50%

Why this matters

The duty-driven margin pressure on unorganized players accelerates formalization, opening consolidation and market-share capture opportunities for compliant branded jewellers versus the FY13-14 cycle.

What to watch

  • Q4 FY26 same-store sales and studded ratio prints
  • Domestic gold price trajectory and consumer volume response
  • Any government rollback or GST-side adjustment
  • Grey-market/smuggling data and enforcement actions
  • Gold exchange scheme contribution trends (Titan ~50%)
  • Titan/Kalyan/Senco lean into exchange programs and studded mix to protect margins
  • Retailers pass through duty via pricing while emphasizing making-charge promotions
  • Sector rerating on defensiveness of branded compliance narrative
  • Watch for capex/store expansion continuation as management signals confidence