Brokerages back Titan, Kalyan, Senco despite gold duty hike to 15%

India's gold import duty hike to 15% pressures the jewellery sector, but Antique and JM Financial stay positive on Titan, Kalyan and Senco. They cite resilient demand, lightweight jewellery, exchange-led buying (~50% at Titan) and rising formalisation via BIS hallmarking. Titan jewellery sales are seen up 45% in FY26.

— FiledThu, 2 Jul, 2026, 06:16 IST·First seen Thu, 2 Jul, 2026, 06:15 IST·Source Financial Express · BrandWagon

What happened

Titan Company · India's gold import duty hike to 15% pressures jewellery sector, but brokerages Antique and JM Financial stay positive on Titan, Kalyan and

Key facts

  • gold import duty 15%
  • Titan jewellery sales +45% FY26
  • Titan EBITDA +39%
  • gold prices +56%
  • Senco sales +30%
  • Senco EBITDA +135%
  • imports -33% MoM Feb 2026
  • imports -50% Mar 2026
  • FY26 imports ~-5% YoY
  • Titan gold exchange ~50%
  • gold imports 720-770 tonnes FY19-FY26

Why this matters

Rising formalisation and a 33-50% MoM drop in imports signal pressure on smaller unorganised players, opening a window for consolidation and acquisition of BIS-compliant regional jewellers.

What to watch

  • Monthly gold import volumes and MoM decline trajectory
  • Titan/Kalyan/Senco quarterly SSSG and studded ratio
  • Any government commentary on duty revision or budget signals
  • Grey-market/smuggling seizure data as duty-arbitrage proxy
  • Gold price trend and its effect on festive/wedding demand
  • Jewellers accelerate exchange/old-gold buying schemes to reduce fresh import dependence
  • Shift product mix toward lightweight and studded jewellery to protect ticket volumes
  • Brokerages reiterate buy ratings citing formalisation tailwind
  • Unorganized players face working-capital stress; consolidation opportunities emerge