BSH bets on Siemens to double India sales, scaling exclusive stores from 24 to 100
BSH Home Appliances plans to 2x its Siemens premium business in India, lifting exclusive brand stores from 24 to 40 this year and to 100 within 3-4 years. Kitchen dealers expand from 150 to 250, with new pushes into Lucknow and Indore. FY25 revenue hit ₹2,325 cr (+12%) despite a ₹267 cr loss.
What happened
Siemens (BSH) · BSH aims to double Siemens premium appliance revenue in India, scaling exclusive stores from 24 to 40 this year and 100 in 3-4 years, while
Key facts
- 2x revenue target
- 24 to 40 stores in 2025
- 100 stores in 3-4 years
- 150 to 250 dealers
- FY25 revenue ₹2,325 cr (+12%)
- loss ₹267 cr
- Siemens 20% of India revenue
- India <10% of global
Why this matters
BSH's aggressive Siemens push from 24 to 100 stores and 150 to 250 kitchen dealers reshapes the premium appliance competitive map, raising urgency to evaluate partnerships, white-space tier-2 cities, or defensive M&A in modular kitchen retail.
Also reported by
- Mint — Same time