CAIT, Rasna team up on B2B digital portal to arm Indian retailers against e-commerce giants
The Confederation of All India Traders and Rasna are jointly building a B2B portal that links kirana and small retailers directly with manufacturers, suppliers and distributors. The platform aims to strip out intermediary costs and give traditional trade a digital counterweight to large online marketplaces.
What happened
CAIT and Rasna are partnering to launch a B2B digital portal connecting Indian retailers directly with manufacturers, suppliers, and distributors, aiming to cut
Why this matters
Rasna's anchor role hints at FMCG brands co-investing in trader-aligned platforms, opening partnership or stake opportunities before the ecosystem consolidates.