Campa Cola price war with Coke, Pepsi sparks commercial fridge boom across India
Reliance's Campa Cola is forcing Coca-Cola and PepsiCo into an arms race for cooler placement in India's small retail stores, triggering a surge in commercial refrigerator demand as all three brands battle for prized shelf and chill space.
What happened
Reliance's Campa Cola price war with Coca-Cola and PepsiCo is driving a surge in commercial fridge sales as all three brands aggressively place coolers in small
Why this matters
India's commercial fridge manufacturers and cold-chain logistics players just became strategic targets as beverage majors externalize the capex burden of an escalating cooler placement war.